European car rental market

Insight
  • Mobility
FTI-Andersch_European car rental market.pdf3.2MB

Main sales drivers of the car rental market are airport stations. European car rental demand was hit hard by COVID-19 effects such as stay-at-home orders and shift to remote working.
The sales decline of the leading car rental companies averaged 48% in 2020. Mid-term growth perspectives are positive but require a transformed market approach. Learn more in our sector update.

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